The Google Advertising Community has migrated to a new platform. Click here to access it ( Google Ads, GMB) or here to ask a question ( Google Ads, GMB). The current platform is only available in read-only mode and will be closed by July 2019... For more information and to know how to recover your content, click here....Read More >
Google Adwords for Amazon
Are you a Google adwords company looking to improve visits to an Amazon listing? Here is how you can get started.
- One of the biggest mistakes that many Google ads users do is to drive the traffic directly to the Amazon listing. While this is not bad, it can greatly bring down your conversion rate. A better option is to direct them to a landing page and offer them a discount on your product.
- Next, make sure the landing page is in compliance with Google's terms and conditions. For that, host your landing page on your own site, include a link to privacy on this landing page and have navigation elements that take a visitor away from the landing page.
- Finally, create an adwords account and start a campaign with the right keywords. Take help from adwords automation tools and adwords scripts to enhance your conversion rate.
Better product visibility and increased sales with Amazon Marketing Services (AMS) When it comes to product search, Amazon is what Google is for content and information search - number 1. A potential customer making a decision, not yet knowing if he will buy a product, and from which manufacturer he wants it, usually goes to Google to find information.....Read More >
In the sphere of online advertising, Google's advertising network had until now had almost total hegemony. But the e-commerce giants do not intend to leave all the shares of the advertising market to the American firm. Like the management of Marketplaces, a fierce competition niche between Amazon and Google that could include this device in its ecommerce strategy, online advertising is becoming a vector of competition between the two giants of the web....Read More >
Share of Google of all media advertising income : 18 %.
PPC visitors are 50 % more open to buy than organic visitors.
43 % of new buyers buy a product they have seen in a YouTube ad.