Indeed, Google has just announced the launch of its official Google AdWords application. This allows you to interact on your sponsored link campaigns directly from your smartphone or tablet. As an advertiser or Google Ads agency, the Google AdWords application allows you to be informed in real time about the statistics of your advertising campaigns from your Android or Iphone smartphone....Read More >
Google adwords for apps
Google Ads is a great option to promote your app. Here is a step-by-step process in case you're wondering how to increase adwords conversions.
- Setup mobile tracking - The first step is to setup mobile conversion tracking for your app. This can be a little technical, so it is best you ask the develop to do the integrations for you if you're not a techie.
- Create a campaign - Once the setup is done, create a new campaign, It is best to use both in-app or display advertising as well as search advertising.
- Customize your target device - In this step, select the operating systems and models that are supported by your app, so it is displayed only to those users.
- Bids and location - Set your budget, bids and location. You can even use automated bidding adwords tools.
- Finally, create your ad.
The latest features added to the application allow you to make changes to campaigns directly from the AdWords mobile application. Google is quite discreet about the development and evolution of the Google AdWords mobile application recently, but a new update has been deployed this week to make the application more useful.....Read More >
Attract more customers with an easy-to-use advertising solution Configure your ad online in 15 minutes and let Google do the rest. Quality tools for home and garden at low prices. AdWords Express is the ideal solution if your marketing department is composed of only one person or if you do not use all the features of Google Ads...Read More >
Each $ 1 paid on Google Ads, online businesses make about $ 2.
About 52 % of visitors buying online choose to click on a paying ad atop Google's search engine results pages.
The approximate smartphone PPC ads CTR (click-through rate) falls of 45 % between positions one and two.