While Facebook's advertising revenues are growing, the American giant is finding a new way to increase them even more. To reach customers when they are active on the social network and therefore more receptive. Messenger ads will reach nearly 1.2 billion users, directly in the conversion window and soon, on the home page of their Messenger application...Read More >
Google adwords for authors
Marketing and selling a book over the Internet is not so easy considering that many authors are doing the same too. So, you need some help here to market, and Google Ads is your best partner.
More than just selling, Google Analytics (part of Google Ads) gives you an insight into the number of people visiting your site and the number of times, this visit turns into a sale for you. With such insights, you can tweak your landing page, modify the content or do just about anything else needed to improve your sales.
You decide your budget, target audience, frequency of ads and other aspects, so you're always in control of your advertising strategy.
To top it, ad business is a primary sources of revenue for Google and they go all out to ensure that you get the best value and service for your money. You can reach out to them at any time for help and support.
The end of Amazon Product Ads is bad news for advertisers. Even if the volume of traffic generated remains lower than Google Shopping, this advertising format is known for its very high profitability, conversion rates are particularly high! Advertisers dependent on this model will have to bounce back from the loss of a lever that improves their order volumes.....Read More >
This author has already written his bio, so let's just say that we are proud that Lea has written 204 entries. After 18 years of existence, the advertising agency Google Adwords has changed its name to Google Ads: global identity change as of July 24, 2018!....Read More >
65 percent of all clicks made by users willing to buy go to paid ads.
Google gets 37.2 % of online marketing market, and Facebook has 19.6 %.
The average smartphone Google ads CTR (click-through rate) drops 45 % between positions one and two.