On Google Books, you can read books and magazines, download them, quote them and translate them. Some books are provided by publishers, while others are digitized as part of the Library Project. To apply search filters, perform an advanced search. You can download some books and magazines for free in order to read or print them later.....Read More >
Google adwords for books
With the growing reach of Google, many people are turning to Google Adwords to market their products online. If you're an author and you're wondering how to sell a book with a 25-word ad, well, you're not alone. Most authors are adept at writing, but not so good at marketing. Still, it is never too late to learn considering that digital sales is the future and your return on investment will pay your effort multiple times over.
The first step is to understand what Google Ads and Google Analytics is all about, so you can make an informed choice of keywords and budgets. This will also help you to set realistic expectations of what and how much Google Ads can help in your marketing. Once you have a good grasp of what it is, start experimenting. Try different keywords and set varying budgets until you're able to hit the right set of keywords.
If you're stuck somewhere, you can always contact a Google Adwords agency or choose from the many Google adwords optimizations tools.
"The AdWords system is becoming more and more complex and efficient. That's why advertisers need to be informed about new features in the system in order to take full advantage of the AdWords potential. Since 2013, Baptiste Delamare, manager of Let's Clic France, a Google Partner agency, has been writing articles to explain how to go further with Google AdWords / SEM campaigns for the Internet Marketing book....Read More >
8 books to read on digital marketing and webmarketing Webmarketing - Define, implement and optimize your digital strategy With 700 pages, this guide by Guillaume Eouzan and his team covers almost all the topics to know to implement your digital strategy....Read More >
43 % of new buyers buy something they have seen in a YouTube ad.
Paid visitors like Google Adwords converts 50 % better than organic traffic.
Volume of store visits, Google tracked from ad clicks : 4 billion.