Google Ad Grants is an advertising program set up by Google in June 2010 to help associations, NGOs and charities develop their online presence for free. Program beneficiaries can obtain up to $10,000 USD per month in advertising credit for use on the Adwords sponsored link platform.....Read More >
Google adwords for charities
Digital media eliminates geographical limitations, and this is good news for charities like you because you can receive money from any person living in any part of the world, so you can continue the good service you're doing.
This also means, you need to tell the world that you exist and you want them to know the different projects/work you do, so they can connect with you at an emotional level and become a one-time or a regular contributor. The best way to publicize yourself on the digital media is through Google Ads because no one has a bigger reach than Google.
All this doesn't necessarily have to feel overwhelming because you don't need much training for Google Ads. With some basic research and understanding you can get started. To improve your online presence, you can always choose a Google SME partner, Google Adwords agency or even an Adwords campaign management software.
Only the following organizations are not eligible for the Google Ad Grants program: That is, be registered with the Canada Revenue Agency as a federal charity, a federal non-profit organization, or a provincial non-profit organization. Be registered with TechSoup Canada, the regional branch of TechSoup Global.....Read More >
The Data Universal Numbering System, whose acronym is DUNS or D-U-N-S, is a system developed by the DunRead More >
Marketers use up to 51 % of their money on mobile ads.
65 percent of all clicks made by visitors who intend to make a purchase go to paid advertising.
Advertisers spend 51 % of their budget on mobile ads.