EBay is launching its own Google Adwords auction Ebay announces the launch of a Google Adwords pay-per-click advertising box system. This announcement was made this weekend at its developer conference. However, unlike Google, this system will not be generalist (initially): it will be reserved for items auctioned on its site.....Read More >
Google adwords for ebay listing
Can you run Google adwords campaign for your products listed on eBay? Well, not directly.
eBay users like you cannot directly submit your merchant feed to Google listings directly. You have to rely on eBay site to push your product listing to Google merchant feed. But the good news is, if your products are showing in the marketplace, you can submit the same through adwords product listing ads (PLAs).
In other words, you can have a sub-account as a seller on eBay, and to set up this account, you need to contact eBay directly. Once your account is setup, you can link to your Google ads account and use it to bring more traffic to your eBay listing.
Just like other sites, you can use adwords scripts, adwords optimization tools and adwords management software to tap into the power of Google adwords.
eBay is a multinational e-commerce company headquartered in San Jose, California. The entity provides consumer-to-consumer or business-to-consumer services. eBay was founded by Pierre Omidyar in 1995 and has become a successful company in the world of dot com. Today, eBay is a company operating in more than 180 countries, worth several billion dollars.....Read More >
Sellers who offer branded items for sale in new or refurbished condition by the manufacturer in certain categories must now indicate the product identifiers. These identifiers are usually found on labels or barcodes. These are for example: the brand, the manufacturer part number (NPF) and the international article code (GTIN - Global Trade Item Number)....Read More >
Google holds 37.2 % of the digital advertising market, whereas Facebook holds 19.6 %.
The average CTR for an ad in position 1 is 7.94 %. The average click-through rate on AdWords paid search is about 2 %.
Visitors are 27 times open to click on a video ad than traditionnal banners.