Google adwords for ebay listing

Can you run Google adwords campaign for your products listed on eBay? Well, not directly.

eBay users like you cannot directly submit your merchant feed to Google listings directly. You have to rely on eBay site to push your product listing to Google merchant feed. But the good news is, if your products are showing in the marketplace, you can submit the same through adwords product listing ads (PLAs).

In other words, you can have a sub-account as a seller on eBay, and to set up this account, you need to contact eBay directly. Once your account is setup, you can link to your Google ads account and use it to bring more traffic to your eBay listing.

Just like other sites, you can use adwords scripts, adwords optimization tools and adwords management software to tap into the power of Google adwords.

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Some Statistics

Approximatly 52 percent of visitors buying online choose to click on a paying advertisement atop search engine results.

The average conversion rate in Google Ads over all industries is 3.75 % for search.

65 percent of all clicks done by users who intend to make a purchase go to paid advertising.

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