Google adwords for education

Choosing the right keywords is extremely important to make the most of what Google adwords has to offer. So, here are some suggestions that will help an educational institution like you to choose the right keyword.

  • Use keywords that are most relevant to your course offering. For example, if you're offering a technology course in New York, you can use keywords like technology course, technology New York, technology school, technology diploma and technology degree.
  • Picking the right match type of keywords is also important. You can choose to have a broad match of all the keywords or have an exact match of the phrase keyword. It totally depends on your marketing goals and the budget allocated for this marketing strategy. In general, phrase match gives you better results at a lower cost, but will have the least coverage. Pick the match type that best suits you.
Automated Adwords
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Some Statistics

The average click-through rate for an ad in the first position is 7.94 %. The standard click-through rate on AdWords paid search is about 2 %.

30.89 % : percentage of mobile Google searches that show minimum 1 advertisment on page 1.

Marketers spend 51 % of their budget into mobile ads.

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