Google adwords for events

When using PPC to promote your events, it is always a good idea to use a combination of different tactics, though the exact combination would depend on whether your target audience is familiar with your brand or event. For example, the ACL music festival is hugely popular among musicians, so all that you need to do is include the relevant keyword and the name ACL and people would know what you're talking about. On the other hand, if you want to promote a music festival that is relatively new or is not so well-known, you'll probably have to explain a bit about it as well.

One thing to keep in mind for events is you want the ads to stop after the event. So, choose an end date for your campaign, so your money is not wasted in ads that keep running even after the event is over. Consider using an adwords campaign management software to stay on top of your ads.

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Some Statistics

The average CTR for an ad in the first position is 7.94 %. The average CTR on AdWords paid search is about 2 %.

30.89 % : volume of smartphone Google searches that show at least one advertisment on page 1.

The average conversion rate in Google Ads over industries is 3.75 % for search.

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