On Instagram, the advertising tools are identical to those of Facebook. Native ads are particularly well integrated and therefore strongly encourage engagement and interaction. Work on your brand image now, Develop a community and increase your sales with Instagram Ads. This tool is perfectly adapted to your strategy of notoriety, traffic acquisition and loyalty.....Read More >
Google adwords for Instagram
Instagram is a relatively new entrant in the world of social media, yet it has established itself firmly in the digital world. If you plan to advertise on this young social media platform, Google ads is your best bet. At the same time, it helps to keep the below pointers in mind before you start advertising.
- Set your marketing objective - You have to absolutely clear in what you want to achieve with the given time and budget. Do you want to generate more leads, create a wider reach for your business, sell products or do something else? Though it depends to some extent on the nature of your business, it is nevertheless important to be clear on your objectives.
- Understand your target audience - Instagram is where the young crowd hangs out. So, if you're selling something or want the youth to visit your website, it makes sense to advertise here.
With more than €3.3 billion in advertising revenue this year, nearly one million advertisers and 600 million active monthly users, Instagram is more than ever the essential social network for brands. Native Advertising ads are very well integrated into the social network and perfectly accepted by users, making Instagram ads challenging in terms of interaction and engagement.....Read More >
The idea is to offer the possibility to "instagirls" and "instaboys" to easily and directly buy clothes and other favourite items on the famous platform. At the bottom of the screen, a button appears: "Press to see the products". The user is then directed to an "intermediate" product page dynamically generated thanks to the Facebook product flow information associated with the Instagram account....Read More >
The standarnd conversion rate in AdWords across sectors is 3.75 % for search.
The average cost-per-click across all industries in Google Ads over Internet is $2.69.
The average mobile Google ads CTR (click-through rate) drops 45 % from position 1 to 2.