On Instagram, the advertising tools are identical to those of Facebook. Native ads are particularly well integrated and therefore strongly encourage engagement and interaction. Work on your brand image now, Develop a community and increase your sales with Instagram Ads. This tool is perfectly adapted to your strategy of notoriety, traffic acquisition and loyalty.....Read More >
Google adwords for Instagram
Instagram is a relatively new entrant in the world of social media, yet it has established itself firmly in the digital world. If you plan to advertise on this young social media platform, Google ads is your best bet. At the same time, it helps to keep the below pointers in mind before you start advertising.
- Set your marketing objective - You have to absolutely clear in what you want to achieve with the given time and budget. Do you want to generate more leads, create a wider reach for your business, sell products or do something else? Though it depends to some extent on the nature of your business, it is nevertheless important to be clear on your objectives.
- Understand your target audience - Instagram is where the young crowd hangs out. So, if you're selling something or want the youth to visit your website, it makes sense to advertise here.
With more than €3.3 billion in advertising revenue this year, nearly one million advertisers and 600 million active monthly users, Instagram is more than ever the essential social network for brands. Native Advertising ads are very well integrated into the social network and perfectly accepted by users, making Instagram ads challenging in terms of interaction and engagement.....Read More >
This option will allow you to promote the content of your Instagram feed to your audience. > The second option is to create Instagram campaigns via Facebook Ads. This option offers more options in terms of audience and formats. It is quite possible to create an Instagram campaign without an Instagram account using Facebook Ads.....Read More >
Share of Google of media online advertising income : 18 %.
Volume of shops visits, Google has tracked from ad clicks : four billion.
Google gets 37.2 % of the digital advertising market, whereas Facebook holds 19.6 %.