Google adwords for Instagram

Instagram is a relatively new entrant in the world of social media, yet it has established itself firmly in the digital world. If you plan to advertise on this young social media platform, Google ads is your best bet. At the same time, it helps to keep the below pointers in mind before you start advertising.

  • Set your marketing objective - You have to absolutely clear in what you want to achieve with the given time and budget. Do you want to generate more leads, create a wider reach for your business, sell products or do something else? Though it depends to some extent on the nature of your business, it is nevertheless important to be clear on your objectives.
  • Understand your target audience - Instagram is where the young crowd hangs out. So, if you're selling something or want the youth to visit your website, it makes sense to advertise here.
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Some Statistics

The standarnd conversion rate in AdWords across sectors is 3.75 % for search.

The average cost-per-click across all industries in Google Ads over Internet is $2.69.

The average mobile Google ads CTR (click-through rate) drops 45 % from position 1 to 2.

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