Leads, prospects, commercial contacts, quote requests, information requests, member registration... PubOptim is specialized in the implementation and optimization of sales prospecting campaigns via advertising links on Google AdWords. Do you want qualified leads, at a defined price, in a specific area? You want to control your budget, by period, upwards or downwards?....Read More >
Google adwords for lead generation
Google adwords helps you to choose the right keywords for which your ad will be displayed to potential customers. Many businesses tend to use Google ads to get leads, rather than directly sell a product or service.
It is important to know that Google places many restrictions on lead generation, with some of them being:
- Create a landing page where visitors can get meaningful and relevant information. Google does not allow redirects to a seller page directly. This landing page should be transparent and trustworthy and navigation should be easy as well.
- Google blocks your account if it finds prohibited content or practices in your landing page. Likewise, it will also check for editorial and technical quality and content.
- Your landing pages should load quickly.
These rules keep changing though. it is best you use a best adwords automated rules tool to stay on top of these rules.
We implement solutions to significantly increase the number of leads generated through your website and social networks. These devices require a content strategy, precise marking of Internet users' paths, automation marketing platforms and social selling techniques. We optimize your visibility on Google via SEO techniques and when necessary via paid Google Adwords or Display campaigns....Read More >
Presencity helps its clients manage their Google Ads (ex Google AdWords) campaigns to achieve their B2B lead generation objectives. Over the years, we have managed millions of euros of Google Ads budget, and we have learned what constitutes an excellent relationship between a client and his agency.....Read More >
The approximate smartphone PPC ads CTR (click-through rate) drops 45 % from position 1 to 2.
For every $1 spent on PPC campaign, companies earn approximatly $2.
Consumers are 27x more likely to click on a video ad than traditionnal banners.