Having been on Android laptops for almost a year, Mountain View has finally decided to port its application to the AppStore. Although the other services of the search engine have all been available for quite some time on Apple's mobile tools, AdWords, for its part, has remained deprived of them until now without really explaining them to the great displeasure of thousands of professionals, always more mobile and still requiring to manage their campaigns.....Read More >
Google adwords for mobile apps
Are you looking to promote your mobile apps? Well, here's how you can do it.
- As a first step, decide what app you want to promote and whether it is available for Android, iOS or both. Accordingly, set up mobile app conversion tracking. The steps are a bit technical, so you may want to take help from a developer if you're unsure how to go about it.
- Once the setup is done, create an ad campaign. Choose the keywords that best describe your app.
- Consider having campaigns on the display network as well as search engine, though the latter is sure to generate more traffic than search engines alone.
- Finally, select the operating system and device types on which your add should be displayed.
If any of these sound confusing, get in touch with a Google adwords agency or a Google SME partner to get started.
Today, the Internet is present everywhere and accessible to all generations. Children are increasingly exposed to technology and use the Internet at an ever younger age. Gaming applications and especially children's games are therefore developing and are an integral part of Google's network. The Display Network spans millions of websites, applications and videos, reaching 93% of Internet users....Read More >
About 52 percent of visitors shopping online prefer to click on paid advertisement atop Google's search engine results pages.
Visitors are 27x open to click on online video ad than traditionnal banners.
Google's share of media advertising income : 18 %.