Google adwords for mortgage brokers

Mortgage brokers have many options when it comes to digital marketing, and out of these, a proven and trusted strategy is Google ads. When combined with Google analytics, it can give you rich insights on who is coming to your page, what they're looking for and so much more. based on these insights, you can make the necessary changes to both your landing pages as well as your ad campaigns, so you can get the best return on your investment from Google adwords.

One common mistake that mortgage brokers make is using the broad matching match type. This can simply increase your costs without producing enough return. When you say broad matching, ads will be displayed for any word in your keyword phrase and this may not end up being productive. Instead, choose target phrase matching.

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Some Statistics

Paid traffic like Google Ads converts 50 % more than organic traffic.

65 % of all clicks done by visitors willing to buy go to paid advertising.

The top 3 paid advertising spots receive 46 % of the visits.

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