With the AdWords program for videos, Google allows AdWords advertisers to purchase video ads that are only billed if the user has viewed them in full. The AdWords program for videos aims to make the purchase of video ads as simple (if you can say so) as the purchase of sponsored links in search results ("classic" AdWords)....Read More >
Google adwords for music video
So, you have a cool music video and want to promote it to the world? Google ads can help, but there are a ton of things that you should do from your end too before the results start pouring in.
- Define your goals. Be clear on what you want to promote, to whom, where and more importantly, what you plan to get out of this campaign. For some people, it can be more views while for others, it can be brand awareness. So, whatever maybe your goal, be clear about it, so you can plan accordingly.
- A crucial aspect in the success of Google adwords is keywords. So, use the right tools such as automated bidding adwords tools or even adwords optimization tools, so you can decide how much to spend on each keyword.
How to promote your Youtube video on the Internet? How to support the launch of a viral video with paid advertising? What formats do Google Adwords and Youtube offer to advertise a video on the Internet?Read More >
Companies like yours know how to attract the attention of their target group. Since people on Facebook and Instagram watch videos five times longer than still content1, you can share the experience you offer, show your product in action, and convey a message with videos. Watch these videos of business owners to get started. Make your video ad visually more attractive on mobile devices by using a vertical or square video.....Read More >
Google reports that search ads can boost brand awareness by as much as 80 %.
The average mobile Google ads CTR (click-through rate) drops 45 % between positions one and two.
Visitors are 27x open to click on a video ad than traditionnal banners.