Niche marketing means focusing your marketing efforts on a small market segment, a "niche", and offering it a product or service that is directly targeted at customers in that niche. It includes all types of animals such as companion animals, wild animals and farm animals. Domestic animals are subdivided into different categories, ranging from reptiles to dogs and goldfish....Read More >
Google adwords for niche market
In today's competitive world, generic ideas and products seem to be commonplace. But if you have found your niche market and are looking to leverage the power of the Internet to make rapid strides in your chosen field, Google ads may be just what you need.
So, how can you use Google adwords and Google analytics to make headway in your niche market?
- First off, figure out who your customer is, so you can create ads that appeal to them. During the first few times, consider using an automatic adwords ad creator tool to give you a feel of how the ads should sound.
- Next, understand the intricacies of your niche market. Where are your customers located? What are their preferences? Answers to such questions can help you use Google ads more effectively.
By definition, a niche market is a very targeted and often restricted market with access to a passion that has sales potential. For example, vegans are a niche market while food is only an area or category. It is important to distinguish between niche and ultra-niche markets in order to successfully understand your future customers and target them with the right product....Read More >
The development of startups requires good visibility on search engines, and of course Google, which concentrates more than 80% of online search in France. A quest for notoriety that often relies on the implementation of an AdWords campaign, Google's sponsored link program....Read More >
Visitors are 27x open to click on a video ad than traditionnal banners.
The standarnd conversion rate in AdWords over sectors is 3.75 % for search.
The average CPC across all sectors in Google AdWords on the search network is $2.69.