Google adwords for personal training

Many personal trainers have found success with Google adwords. In fact, some of the top trainers cut across boundaries to give diet and workout plans to people located in any part of the world, and this has been possible only through Internet and the efforts they take to advertise through this medium.

If you're a personal trainer looking to gain success, here are some things you can do.

  • Know your customers in terms of their age, gender, expectations and behavior as this will help you to use Google ads for targeted advertising.
  • Get familiar with the concepts of measurements like click through ads, quality score and more, as this will help you to measure the performance of your ads and to calculate your ROI. This knowledge can be particularly useful in determining if the keywords and ads you have chosen are working for you. Consider using adwords optimization tools to help you in this area.
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Some Statistics

The average smartphone Google ads CTR (click-through rate) falls of 45 % between positions one and two.

The standarnd conversion rate in Google Ads over all industries is 3.75 % for search.

Marketers spend 51 % of their money into mobile ads.

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