To put it simply, natural referencing is all the actions carried out on a website to optimize its position in the "organic" results of search engines. It is, among other things, the optimization of your content that will promote this good ranking. By definition, this term contrasts with paid referencing related to advertising campaigns (adwords for Google).....Read More >
Google adwords for photography
Here are some tips to see success with Google adwords.
- Set a monthly budget with daily limits. This helps to ensure that your spending is spread out evenly and it also ensures that Google ads are displayed consistently to potential customers. There are many adwords pricing tools that can help you set this budget.
- Choose the right keywords. This is important to ensure that your ads are not displayed to people who don't plan to use photography service in the near future.
- Create the right landing pages, so visitors will have a clear idea of what you expect from you. Also, this is one of the requirements laid down by Google to use their adwords service.
- Stay on top of your ad campaigns' performance using automated adwords management software. You can of course do it manually as well.
We support you in your graphic design projects (logo, brochures, flyers, print), website creation, showcase or e-commerce, natural web referencingRead More >
Why use professional quality photos for your communication? We are all used to seeing very high quality images on television and in magazines today. We are bombarded with images made by professionals and most of the time retouched. An amateur photo on a site has a direct impact on your prospects today. It discredits your company and does not encourage it to contact you.....Read More >
For every $ 1 paid on Google Adwords, businesses make approximatly $ 2.
Share of Google of media advertising revenue : 18 %.
The average smartphone Google ads CTR (click-through rate) falls of 45 % from position 1 to 2.