Also called commercial links or promotional links, sponsored links are a form of online advertising. They are present on all major search engines (google, yahoo, msn). These links appear in search engines either above natural results (SERP) in a colored insert, or to the right of the results page.....Read More >
Google adwords for political campaigns
Paid placements are a great way to kickstart your political campaign and to get the maximum mileage out of it. But you need the right tools and expertise to get the best leverage. Consider employing a Google adwords company or use automated adwords management tools to help you with the campaign.
Some things to keep in mind while creating and managing a political ad campaign are:
- Limit your ad campaign to the area you want to reach. You have the option to limit it by zip code, city or even an election district.
- Use every term three times, once with quotes, once with square brackets and once as it is. When you use these quotes and brackets, it greatly improves the click through rate and brings better results.
- Set a maximum bid and daily bid to ensure that ads are displayed consistently. You can even use an adwords pricing tool to help you in this area.
On the other hand, the neophyte quickly spent hundreds of euros for little.... Here are 27 mistakes not to be made. How to make a success of your sponsored keyword buying campaigns, especially when you are not a professional? In the meantime, here are more than 27 mistakes not to make in a Google Adwords campaign.....Read More >
All about A/B Testing of your Google Adwords ads - Ad's up In a quality and performance approach, advertisers are increasingly required to practice A/B Testing. This method is widely used on the Web (but also in politics) and can double the effectiveness of your campaigns. We will discuss here the different A/B test methods on Google AdWords.....Read More >
Paid visitors like Google Ads converts 50 % more than organic traffic.
65 percent of all clicks made by users who intend to make a purchase go to paid advertising.
Advertisers exhaust 51 % of their money into mobile ads.