Google adwords for products
Google ads is the best thing that has happened for those who are planning to sell products online. Already, you should know about Google ads, Google analytics, click through rates, automated adwords management tool and everything else that is needed.
One area that is often misunderstood is the difference between manual and automatic cpc. In fact, many people miss out on the crucial strategy of manual cpc vs maximize clicks.
Both these are different bid strategies that are tailored to meet the goals of different campaigns. Maximize clicks is an automatic bid strategy where you have to just set the daily budget. The rest is taken care of by Google. Manual CPC on the other hand, is where you manage all aspects of the bidding process including ad placement, keywords and more.
You can choose one of the two, depending on your goals.
The Google Advertising Community has migrated to a new platform. Click here to access it ( Google Ads, GMB) or here to ask a question ( Google Ads, GMB). The current platform is only available in read-only mode and will be closed by July 2019... For more information and to know how to recover your content, click here....Read More >
[Adwords novelty] A dedicated block for your products in store! Concerned about bringing online and offline closer together, Google has been working for a few months now on this theme, a convergence point for mobile, local and cross-channel services. Today, the giant is adding a new string to its bow by offering advertisers the opportunity to promote items sold offline online....Read More >
Visitors are 27 times more likely to click on online video ad than standard banners.
Approximatly 52 % of people buying online prefer to click on a paying ad atop Google's search engine results pages.
The average click-through rate for an ad in position 1 is 7.94 %. The average CTR on AdWords paid search is about 2 %.