Google adwords for retail

Below are some tips that will help retailers like you to make the most out of Google adwords.

  • Have a budget for both search ads and shopping ads in your budget, so you can use both the streams well.
  • Assign different priorities to different shopping ad campaigns. Consider using an adwords optimization tool if you need help.
  • Your shopping images should be of the highest quality and the prices accurate, so your potential customers can make informed decisions.
  • Use reviews and promotions to entice customers and to stay ahead of your competition.
  • Have complete control over your ad campaigns, so at any point in time, you know which campaigns are productive and which ones you need to change. A good adwords campaign management software can make this job easy for you.
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Some Statistics

43 % of new customers buy something they saw in a YouTube ad.

The approximate mobile Google ads CTR (click-through rate) drops 45 % from position 1 to 2.

Each $ 1 paid on Google Ads, businesses make approximatly $ 2.

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