Be at the top of search results with paid search and through a Google Partner-certified agency. Our team helps more than 250 companies to get results on the web. What is the purpose of the "quality score" provided by Google? It allows you to determine the consistency between your ad and the list of keywords assigned to it. It is mainly the quality of the user experience that is taken into account.....Read More >
Google adwords for roofing
Many people in the roofing industry may think that Google adwords is a waste of time and money. In reality though, it has one of the highest conversion rates among all industries. A study showed that the click through rates are around 5% and at least 1/4th of them turn to high quality leads.
But to truly use the power of Google ads, you need to executive the following aspects well.
- Targeting - Most roofing companies are local, so they have to use geo-targeting to ensure that their ads are displayed only within a certain geographical region.
- Keywords - Using the right keywords can help you get the visibility you need. Consider using auto-applied and suggestion adwords tools to identify the right keywords.
- Tracking - You have to manage and track your performance to see if you're reaching the tight people. A good adwords management software can help you here.
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Consumers are 27x more likely to click on online video ad than traditionnal banners.
Marketers spend 51 % of their money into mobile ads.
The average smartphone Google ads CTR (click-through rate) falls of 45 % between positions one and two.