Google adwords for small business

If you're a small business with limited budgets, your first question is most likely to be whether Google adwords is worth spending or are you better off using your budget on other advertising strategies.

Well, here are some advantages that Google ads and Google analytics offer for your business.

  • Helps to reach people just when they're looking for related products or services.
  • Offers target ads within a specific geographical region or city to get the best returns.
  • Makes it possible to use keywords for all products and services you sell. This way, you can target multiple audiences with a single ad.
  • Allows you to send visitors to specific landing pages that reflect your business.
  • Gives you the option to use adwords automation software and adwords optimization tools to get the best ROI.
Automated Adwords
Key Benefits
.01
Track your PPC campaign revenues 24/24
.02
Improve account performances
.03
Only pay Google Ads for customers you receive
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Some Statistics

The average CTR for an ad in the first position is 7.94 %. The average CTR on AdWords paid search is about 2 %.

The approximate smartphone PPC ads CTR (click-through rate) drops 45 % from position 1 to 2.

65 percent of clicks done by users who intend to make a purchase go to paid ads.

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