Google adwords for small business owners

As a small business owner, here are some things you should know when it comes to using Google adwords and Google analytics.

  • Set an appropriate budget that is not too less to get results and at the same time, is not overwhelming for you. There is no hard and fast rule here, just make a judicious decision on the amount you're willing to spend every day.
  • Find the right keywords that reflect your business. Consider using adwords scripts or adwords software to maximize conversions budget.
  • Create landing pages that are attractive and give users a good idea of what you're offering.
  • Track your results with the right adwords optimization tools. Some adwords management software even give you a complete control over your ad campaigns, so you know which ones are working the best for you.
Automated Adwords
Key Benefits
.01
Follow your PPC campaign performances at scale
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Automate Google Ads Administration
.03
Impressive results by spending less in Google Adwords
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Some Statistics

65 percent of all clicks made by users willing to buy go to paid ads.

Number of shops visits, Google has tracked from ad clicks : 4 billion.

The average click-through rate for an ad in position 1 is 7.94 %. The average click-through rate on AdWords paid search is about 2 %.

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