That's it, you are now the proud owner of a brand new website... Alas! Magina is a force of proposal to set up a strategy of valuable content for your company. Thanks to the animation of a blog (writing and publishing articles, iconographic research) and a thoughtful presence on social networks adapted to your sector of activity and your speech, you will finally reach your target group!Read More >
Google adwords for social media
Many people use Google adwords and social media advertising as two opposing and even competitive advertising strategy. In reality though, both these platforms complement each other well, and can give the widest possible reach when combined and used well.
One of the biggest advantage of social media is the access it gives to a young demographics who prefer to spend a good part of their time across different social media platforms. From a business perspective, when you use Google ads on social media platforms, it gives a wide reach to your products and services among the younger population. This is particularly beneficial if you're selling products or services geared specifically for this target group.
However, the same rules regarding the choice of keywords, location targeting and creating attractive ads apply for social media networks too. If you're new to this field, it is best you take the help of a Google adwords company or even a Google adwords software.
Hackers are constantly looking for new ways to intercept your personal or banking data. Phishing attempts have only recently been detected through Google Adwords and social media such as WhatsApp and Facebook, each time using a link to a fake login screen for Internet banking or an online payment platform....Read More >
Google holds 37.2 % of online marketing market, whereas Facebook gets 19.6 %.
The top 3 paid advertising spots get 46 % of the clicks on the page.
65 % of clicks made by users who intend to make a purchase go to paid ads.