Students of the Digital Business Master's degree at PSB Paris School of Business, accredited "Google Partners" following the obtaining of the "Google Adwords" and "Google Analytics" certification. The Digital Business students of PSB Paris School of Business have successfully obtained the "Google Adwords" certifications during their Master 1 and "Google Analytics" during their Master 2....Read More >
Google adwords for students
Marketing to students is not easy, especially if you don't have the right tools and expertise. Yet, this is one of the most valuable demographics group when it comes to marketing because they tend to use more devices and digital tools than the previous generations.
According to Forbes, college aged students are some of the most difficult students to market to because,
- They use an average of two to three devices.
- They have enough purchasing power that can turn the fortunes of any company.
- They tend to move around a lot more than any other demographic.
- They have strong preferences and at the same time, are willing to experiment to identify products that meet their high standards.
Due to these factors, you need as much help as possible in your marketing campaigns. Companies with Google partner badge have the expertise to reach out to this group or you can use adwords software too.
Google Challenge: students of the ESG Master of Business Administration e-Business participate in it ESG MBA students specialized in e-Business participate in the Google onLine Marketing Challenge . This challenge, organized by the Google Group between February 10 and May 24, aims to introduce students to online advertising. This international competition is open to all higher education institutions.....Read More >
But on the Internet, to attract your customers, you have to use their own words. It is therefore essential to search for the keywords they use on Google. Because on the web the Internet user is in a hurry and has a huge choice before his eyes. Therefore, if you speak in your usual language, you may not touch anyone.....Read More >
Advertisers spend 51 % of their budget into mobile ads.
The average click-through rate for an ad in position 1 is 7.94 %. The standard CTR on AdWords paid search is about 2 %.
Google gets 37.2 % of the digital advertising market, and Facebook has 19.6 %.